KFI-AM, a Los Angeles radio station, is very popular. It broadcasts at approximately 640 AM. It can be heard throughout most of the western United States, including Arizona and Nevada. It broadcasts news and talks during the day. It's a top 40 music station in the evening. KFI provides shows for national syndication, aside from local programming.
In the 1960s, KFI was the flagship station of the Los Angeles Dodgers. KFI aired every Dodgers match throughout the 1970s. During World War II, KFI became a primary source of war news in the Los Angeles area. It also carried the NBC network's weekend radio service.
KFI started playing adult top 40 music around the mid-1970s. Popular disc jockeys are interspersed with aggressive local sport coverage. Dave Diamond was evening host. Bob Shannon survived, and later became a film actor coach in Los Angeles.
"The Swingin' Years" was a nationally syndicated show for 25 years. Chuck Cecil hosted it from 1956 until the early 1970s. It aired before moving to KKJZ, Long Beach.
KFI was a talk and news station that shifted from a top-40 format in the late 1970s. Scott Ellsworth's program called "Scott's Place", featured jazz music. Ted Rall was also a host, as well as Charlie Fox.
Lohman & Barkley were a morning duo. They also performed live call-in shows. Casey Bartholomew was a board operator and wrote many popular "updates." Tim Kelly contributed to the Bill Handel Program.
KFI is also a leader of the Emergency Alert System for Western U.S. and supplies play-by–play broadcasts to other stations throughout the Southwest. Its transmitter location is in La Mirada California. As of August 12, 2015, it has turned off its HD signal.
KFI owns an iHeartRadio online streaming platform. There is one national syndicated talkshow and two local shows. All of the hosts are Southern California residents. Some of the radio's most famous personalities have appeared on the station.
KFI's lineup is constantly changing over the last decade. Many of the older hosts have left the station. Some have returned. Neil Saavedra is now marketing director. Mike Nolan, a ground-based traffic reporter, is also back on air.
KFI has also added programs. Mike Nolan returned to KFI and KOST 103.5 after a long hiatus as an aviation subject matter expert. He is also the host of the Jesus Christ Show on Sundays.
Interviews with former NBC Radio personalities were featured on the occasion of KFI's 50th Anniversary. Ev Kelly, Tim & Ev and Mark Thompson were the guests. Among the other guests were Tom Leykis, who hosted a political oriented "combat radio" program. Dave Hull joined the roster in 2013, hosting a weekly talk show.
KFI's 50th Anniversary celebration was held at a radio station in Burbank, CA. Cox Broadcasting acquired KFI for $15million. This was the highest amount ever paid to a radio station.
FAQ
What is an Ad Campaign?
Advertising campaigns are a series or advertisements that promote a product. This could also include the entire production of these ads.
The Latin word for "to Sell" gives rise to the term "ad". Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".
Advertising campaigns are most often done by large agencies or businesses. Advertising campaigns can involve many media types, such as television, radio, print, and the internet.
Advertising campaigns last several months and are usually focused on specific goals. For instance, some campaigns aim to generate awareness while others focus on increasing sales.
Why not advertise your business on social media?
Social Media Marketing allows you to reach customers right where they are, via social networks like Facebook, Twitter, LinkedIn and YouTube. You can also target specific audiences within these networks by using keywords.
Because it is cheaper to market online than traditional advertising methods, this advertising method is more cost-effective. It also allows you to build strong relationships with your current and potential clients.
It's simple to begin using social media to promote a business. All you need is a computer or smartphone and access to the Internet.
What is the best way to advertise in print?
Print advertising is an effective medium for communicating with consumers. Print advertising is used by many companies to promote their products and services. The goal is to get the consumer's attention.
Print ads are usually short (one page) and contain text, pictures, logos, and other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
The following categories are the most common types of print advertisements:
1. Brochures: These large-format printed pieces are meant to draw customers into stores. They are often filled with colorful images and catchy designs.
2. Catalogues – These are smaller versions to brochures. These are often sent to customers who have asked for information on particular items.
3. Flyers – These are small pieces made of paper that are distributed at events, such as fairs or concerts. They are generally free but must be paid for if they are handed out at retail outlets.
4. Flyers are also available in posters. They are often displayed on walls, fences, or buildings. They are created by computer software programs in order to grab passersby's eyes.
5. Direct mail - These are letters or postcards that are sent directly to potential customers. These cards are sent by companies periodically to remind their customers about their company.
6. Newspaper Ads are placed in newspapers and magazines. These ads are often quite long and include both text and images.
What is an advertising buyer?
An advertiser can buy advertising space in TV, radio, or print media.
Advertisers pay for the time their message appears.
They don't necessarily seek the best ad; they want to reach their target markets with the most effective ad.
An advertiser might have details about potential customers, including their age, gender and income.
These data can be used to help advertisers decide the most effective medium. For example, they might decide that direct mail would be more effective with older audiences.
Advertisers also consider the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers also need to consider their budget size and how long they will spend it before it expires.
What should you know about TV advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also extremely expensive. But if you use it correctly, it can be extremely powerful.
There are many different types of TV ads, but they all have certain common characteristics. It is important to make sure that your TV ad fits into the appropriate category. You shouldn't attempt to make a lifestyle commercial the same as a product ad. Your message should be consistent throughout the entire campaign.
Remember that prime-time is the best time for your ads to be aired. This is because the majority of viewers will watch TV while they relax in front a set. They should be able to concentrate on what you are saying.
Don't assume that just because you have lots of money, you will achieve great results. However, this may not be true. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. You should ensure that you spend your money wisely if you plan to advertise on television.
How can you choose your target audience?
Begin with you and your closest friends. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What are their biggest challenges? What are their top talents? Where are they located online?
Start at the beginning of your business. What motivated you to start your business? How did you solve the problem?
These answers will help identify your ideal clients. They will also reveal their personality and reasons for buying from them.
For clues on who your competitors cater to, check out their websites and social media pages.
Once you identify your target customers, then you must decide which channels to use to reach these people. If your company offers services to real estate agents you might make a website that targets home buyers.
If your company provides software to small businesses, you might consider creating a blog for those owners.
A Facebook page for teens could be set up if you are a clothing seller. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.
This is the point: There are many ways to communicate your message.
What is the basic purpose of advertising?
Advertising isn't just about selling products. It's also about creating an emotional connection among your customers and you.
Advertising is communicating ideas and values. Advertising is about changing minds and attitudes. It's also about creating relationships.
It's all about making people feel good about themselves.
However, if your customers don't want what you have to offer, you won't be able to sell anything.
So before you start any advertising project, you should first understand your customer's needs and wants, and buying habits.
This will allow you to create ads that resonate with your target audience.
Statistics
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
External Links
How To
How can I advertise on Google
AdWords, Google's advertising platform, allows businesses to buy ads based upon keywords they wish to target. The first step is setting up your account. You select a campaign name, set the budget, choose the ad type (text, image, video), and add keywords. Then you bid on those keywords. Clicking on an advertisement will only result in you being paid if the click is from someone who searched one of your targeted keyword phrases. This ensures that you are paid even if people do not buy anything.
Google offers many tools to ensure your ads are successful. These tools include Ads Preferences Manager and Keyword Planner. These enable you to determine what is most effective for your business.
A keyword planner can help you identify the right keywords for your campaigns. It will also show you the competition for keywords and help you decide if you should spend money bidding.
To change settings such as the maximum number per day or the minimum cost per Click, you can use Ads Preferences Manager
Analytics allows you monitor and compare the performance to your ads against other companies. You can also view reports showing how well your ads performed compared to others.