KFI-AM is a popular radio station in Los Angeles, CA. It broadcasts at 640 AM. It can be heard throughout most of the western United States, including Arizona and Nevada. It broadcasts news and other talk during the day. It's also a top-40 music station. KFI provides shows for national syndication, aside from local programming.
KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. It aired every Dodgers game throughout the 1970s. KFI was an important source of news about war in the Los Angeles-area during World War II. It also carried NBC's weekend broadcast service.
KFI began playing adult-oriented top 40 music in late 1970s. Popular disk jockeys were interspersed by aggressive local sports coverage. Dave Diamond was evening host. Bob Shannon survived the change, and later worked as a film acting coach in Los Angeles.
The Swingin' years was a nationally syndicated program that ran for over 25 years. Chuck Cecil hosted it from 1956 until the early 1970s. It aired on KFI before it was moved to KKJZ in Long Beach.
During the late 1970s, KFI went from a top forty format to a news and talk station. Scott Ellsworth's program, Scott's Place, featured jazz music. Other hosts included Ted Rall and Charlie Fox.
Lohman & Barkley were a morning duo. They also did live-call-in shows. Casey Bartholomew worked as a board operator and wrote many of the most popular "updates." Tim Kelly contributed to the Bill Handel Program.
KFI is also a pioneer in the Emergency Alert System Western U.S., providing play-byplay broadcasts and support to other stations across the Southwest. Its transmitter station is located in La Mirada (California). It has switched off HD signal since August 12, 2015.
KFI also has an iHeartRadio streaming platform. There are two local talk shows and one national syndicated show. All of the hosts hail from Southern California. Some of the radio's most famous personalities have appeared on the station.
KFI's lineup is constantly changing over the last decade. Several of the old hosts have left the station. Some have returned. Neil Saavedra now serves as the marketing director. Mike Nolan has returned to the air as a ground traffic reporter.
KFI added new programs. Mike Nolan returned to KFI and KOST 103.5 after a long hiatus as an aviation subject matter expert. He is also the host for the Jesus Christ Show Sundays.
Interviews with former NBC Radio personalities were featured on the occasion of KFI's 50th Anniversary. Ev Kelly, Tim and Mark Thompson, the "Swingin’ years," were also present. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull joined the roster in 2013, hosting a weekly talk show.
KFI's 50th Anniversary Celebration was held at Burbank, CA radio station. KFI was purchased by Cox Broadcasting for $15 million. This was the biggest ever payment for a radio station.
FAQ
What do you need to know about internet advertising?
Internet advertising has become an integral part any business strategy. It is a cost-effective way for companies to reach potential customers. There are many options for internet advertising. Some are free and some require payment.
There are also several ways to advertise on the internet, including banner ads, pop-up ads, search engine optimization (SEO), pay-per-click (PPC) advertisements, social media marketing, e-mail marketing, and mobile marketing. Each method has its pros and cons.
What are the basics of television advertising?
Television advertising has the potential to reach large audiences at once. It was also very costly. However, if you use it well, it can be incredibly powerful.
Although there are many types, TV ads share certain common characteristics. Planning any TV ad should start with ensuring it fits in its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should be consistent throughout the entire campaign.
It is important to remember that ads are best aired during prime-time. This is because the majority of viewers will watch TV while they relax in front a set. You want them to be relaxed enough to focus on your words.
Last but not least, just because you have a lot of money does not mean that you will get great results. It may be the reverse. According to University of California research, commercials airing during popular shows are less likely to be seen and sell more products than those which air during unpopular shows. Make sure you are doing it right if you're spending a lot on TV advertising.
What is an ad-campaign?
An advertisement campaign is a series containing advertisements to promote a product. It can also refer to the whole production of such ads.
"Ad" is a Latin word that means "to sell." Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Advertising campaigns are usually done by large companies and agencies. There may be many media types involved, including print and television as well as radio, TV, and internet.
Advertising campaigns can last up to six months and have specific goals. For instance, some campaigns aim to generate awareness while others focus on increasing sales.
What is advertising's basic purpose?
Advertising isn’t about selling products.
Advertising is about communicating your ideas and values to people who already care about what you have to say. It's about changing people's attitudes. It's about building trust.
It's about helping people feel good about themselves.
If you don't understand your customers' needs, you can't market to them.
Before you begin any advertising campaign, it is important to understand your customers' needs, wants, and buying patterns.
This allows you to design ads that resonate well with them.
What is branding?
Branding is how you communicate who you are and what you stand for. It's how people remember you and your name.
Branding is about creating a memorable brand identity for your company. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.
A strong brand helps customers feel confident in buying from you because they know exactly what they're getting. It gives customers confidence when choosing your products over the ones of other competitors.
Apple is an example of a well-branded business. Apple is a well-known brand for its elegant design, high quality products and excellent customer service.
Apple's brand is synonymous with technology. Apple is what people think about when they see a smartphone, computer or tablet.
Before you launch a new business, it is worth creating a brand. This will give you and your business a face.
What is an advertiser buyer?
An advertiser can buy advertising space in TV, radio, or print media.
Advertisers pay only for the time their message is to appear.
They are not necessarily looking for the best ad but rather what is most effective at reaching their target market.
An advertiser might have details about potential customers, including their age, gender and income.
The advertiser can use this data to determine which medium will work best for them. They might decide direct mail is more effective for older people.
Advertisers also consider the competition. If there are similar businesses nearby, they might choose to place their ads near those competitors.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
What should you know about printing advertising?
Print advertising is a good medium to communicate effectively with consumers. Print advertising is used extensively by companies to promote their products or services. It is designed to attract the attention of the customer.
Print ads are typically one page long and include text, images, logos and other graphics. They can also include sound and animation as well video and hyperlinks.
These are the main types of print ads:
1. Brochures are large-format printed materials that are designed to draw people into shops. Brochures can often be adorned with brightly colored images and eye-catching designs.
2. Catalogues: These are smaller versions or brochures. These are usually sent to customers who request information about specific items.
3. Flyers – These are tiny pieces of paper distributed at events like concerts or fairs. Flyers can be handed out at retail outlets for a small fee, but are generally free.
4. Flyers are also available in posters. They can be displayed on fences, walls, or buildings. They are usually created using computer software programs designed to catch passersby's attention.
5. Direct mail – This is a direct mailing of letters or postcards directly to customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. They are usually quite long and contain both text and images.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
External Links
How To
How to advertise Facebook
Facebook is one of the most popular social media platforms worldwide. Facebook is used every month by an estimated 1 billion people. Facebook is the largest company in the world. Facebook's unique features such chat, video calling, games and others are why it is so popular. Facebook accounts enable users to post photos, leave comments, receive messages, play games and view videos. Facebook also allows businesses and individuals to promote their products through advertisements. Advertisements can be text ads, banner ads or sponsored stories.
Facebook advertises in two ways. Advertising on Facebook can be paid for. There are also free ways to advertise. We will discuss how to do these two things below.
How to advertise on Facebook using paid options
Paid advertising can be done on Facebook by paying Facebook per impression. You can choose to pay monthly or annual. Facebook offers various forms of paid advertising. These include:
Text ads - These are similar to regular text ads. These ads are not displayed next to newsfeed articles but appear above or beneath the feed.
Banner ads are rectangular images that occupy a full screen page. They are usually used to advertise a particular offer or product.
Promoted Posts - Similar to regular posts, they appear at the top of the newsfeed. Businesses often use promoted posts to promote their products.
Sponsored Stories – These stories are short and relevant that appear at top of users' feeds. These stories can be paid for by brands or businesses that want to reach potential clients.
How to promote using free options
Free advertising on Facebook is done using the same methods as regular Facebook. These include text ads (banner ads), banner ads, promoted post, sponsored stories and other forms.
Free advertising isn't able to create a specific audience, unlike regular Facebook. You cannot target people based upon their gender, age, location, language or interests.
How to advertise on Facebook
First, sign up for a Facebook account if you are interested in advertising on Facebook. Then you will be able to access all the tools available. To set up your account, follow the steps below:
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Click "Create an entirely new ad group."
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Add a name to your ad-set.
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You can choose the type advertisement you want to place (textual, image or video).
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Choose which locations you would like to target.
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The budget amount should be established.
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If you use Facebook Audience Network select it from drop-down menu.
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Click "Next Step"
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Click "Review & Proceed".
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Before you click "Continue", review your selections.
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Provide any additional details.
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Click "Save All Changes"
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Wait until your ad campaign has expired before starting your campaign.
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After your campaign is over, click on "View Ad Statistics".
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Check the results of your campaign.
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Keep repeating steps 13-16 till you find the best setting for your business.
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Start advertising!