KFI AM is a radio station that broadcasts in Los Angeles, CA. It broadcasts on 640 AM. The signal can also be heard in Arizona and Nevada. During the day, it's a news and talk format. It's a top 40 music station in the evening. Aside from the local program, KFI supplies shows to national syndication.
KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. It aired every Dodgers' game through the 1970s. KFI was the main source of war information in Los Angeles during World War II. It also carried the NBC network's weekend radio service.
KFI began playing adult top 40 music in the mid-1970s. You will also find aggressive coverage of local sports on the program, including popular disk jockeys. Dave Diamond was evening host. Bob Shannon survived, and later became a film actor coach in Los Angeles.
The Swingin' years was a nationally syndicated program that ran for over 25 years. Chuck Cecil hosted from 1956 through the 1970s. It aired before moving to KKJZ, Long Beach.
KFI was a talk and news station that shifted from a top-40 format in the late 1970s. Scott Ellsworth's program "Scott's Place", featured jazz music. Ted Rall was also a host, as well as Charlie Fox.
Lohman & Barkley were a morning duo. They also did live call in shows. Casey Bartholomew was an operator on the board and wrote many popular updates. Tim Kelly was a contributor to The Bill Handel Program.
KFI is also an innovator in the Emergency Alert System in the Western U.S. It supplies play-byplay broadcasts of live events to other stations in Southwest. Its transmitter location is in La Mirada California. It has now turned off HD radio transmissions as of August 12, 2015.
KFI offers an iHeartRadio internet streaming service. There are two local talk shows and one national syndicated show. All the hosts are Southern California residents. The station has featured some of the most famous radio personalities.
KFI's lineup has changed a lot in the past decade. Many of the original hosts have left the station. Some have returned. Neil Saavedra now serves as the marketing director. Mike Nolan is now the marketing director.
In addition, KFI has added new programs. Mike Nolan, a subject matter expert on aviation topics, was back on air after a long hiatus. He is also the host of the Jesus Christ Show on Sundays.
On the day of KFI's 50th anniversary, it featured interviews with former NBC Radio personalities. Ev Kelly, Tim & Ev and Mark Thompson were the guests. Tom Leykis was also present, hosting a "combat radio" show that is politically oriented. Dave Hull, who hosts a weekly talk program, joined the line-up in 2013.
KFI's 50th Anniversary Celebration was held at Burbank, CA radio station. Cox Broadcasting bought KFI for $15 Million. This was one of the largest sums ever paid for a station on radio.
FAQ
How can you choose your target audience?
Begin by talking to yourself and people close to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions. Who are the most influential people within my industry? What are their daily problems? Who are the smartest people in my industry? Where can they be found online?
Return to the beginning. Why did you begin? What problem did you solve for yourself, and how did you do it?
These answers will help identify your ideal clients. You'll also learn more about what makes them tick and why they buy from you.
To get clues about who they cater to, you can also check out your competitors' social media pages and websites.
Once you have identified your target customers you will need to choose the channel to reach them. You might, for example, create a website to target home buyers if you offer services to real-estate agents.
A blog could be created if your software is offered to small businesses.
If you sell clothing, you could create a Facebook page for teens. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.
You have many options to convey your message.
What is an advert buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers are charged for the time their message will appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
The advertiser may have specific demographic information about their potential customers, such as age, gender, income level, marital status, occupation, hobbies, interests, etc.
This data can be used by the advertiser to decide which media is most effective for them. An example is direct mail that appeals to older people.
Advertisers also take into account the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
What is the basic purpose of advertising?
Advertising is more about connecting with customers than just selling products.
Advertising is about communicating your ideas and values to people who already care about what you have to say. It is about changing attitudes and minds. And it's about building relationships.
It's all a matter of making people feel good.
If you don't understand your customers' needs, you can't market to them.
You must first get to know your customer before you can start advertising projects.
This will allow you to create ads that resonate with your target audience.
What is the cost of advertising on social media?
It is important to know that advertising on social media platforms is not free if you decide to do this route. You will be charged monthly depending on your time on each platform.
Facebook - $0.10 per 1000 impressions
Twitter - $0.20 for 1,000 impressions (if tweeting)
Linkedin - $0.30 for 1,000 impressions if your send out invitations
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 per 1,000 impressions ($0.40/user)
YouTube – $0.25 per 1000 views
Tumblr Text Posts - $0.15 Per 1,000 Impressions
Pinterest - $0.05 per 1,000 impressions per month
Google+ - $0.15 to $0.0.20 per 1,000,000 impressions
Tumblr $0.15- $0.20 for 100,000 impressions
Vimeo - $0.20 - $0.25 for 10,000 impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20 to $0.25 per 1000 diggs
Reddit - $0.20 - $0.0.25 per 1000 Comments
Wordpress - $0.20 to-$0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is an advertising campaign?
An advertising campaign is a series of advertisements designed to promote a product or service. It could also refer the entire production of such advertisements.
The Latin word "to sell" gave rise to the term "ad". Marcus Terentius Varro (116–27 BC) was the first person to use it. It meant "to sell".
Advertising campaigns are usually done by large companies and agencies. There may be many media types involved, including print and television as well as radio, TV, and internet.
Advertising campaigns are typically long-lasting and have clear goals. Campaigns can be targeted at increasing awareness or sales, for example.
What should you know about TV advertising?
Television advertising can reach a lot of people quickly and is very effective. It was also quite expensive. However, if you use it well, it can be incredibly powerful.
Although there are many kinds of TV ads to choose from, all share the same characteristics. Planning any TV ad should start with ensuring it fits in its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should be consistent across the entire campaign.
Second, prime-time hours are the best times to air your ads. This is because viewers tend to watch TV while sitting down in front the television. You want them to be able focus on your words and not get distracted by the TV.
Finally, just because you've a lot of money doesn't mean you'll get great results. Actually, it could be the contrary. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. It is important to do the right thing if your TV advertising budget is large.
What is affiliate market?
Affiliate marketing is an online business model where you earn commissions by referring customers to products and services sold on other websites. If someone buys from your product, you get paid by the owner.
Affiliate marketing is built on referrals. To get people to buy from your affiliate marketing, you don't have any special requirements. All they have to do is to refer them the website.
It's possible to make money with no selling. It's as simple to sell as to buy.
Even affiliate accounts can be set up in just minutes.
The more you refer people, the more you'll receive commission.
There are 2 types of affiliates.
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Affiliates who own their websites
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Affiliates who work in companies that offer products or services.
Statistics
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
External Links
How To
How do I advertise with Google?
AdWords is Google's advertising platform where businesses can buy ads based on keywords they want to target. Setting up your account is the first thing. Select a campaign name and set the budget. Choose the ad type (text or image), and add keywords. Then you bid on those keywords. Clicking on an ad will pay you only if it is clicked by someone who searched using one of your targeted keywords. This allows you to get paid even if people don’t buy anything.
Google has many tools to help you ensure your ads work. These tools include Ads Preferences Manager and Keyword Planner. These let you determine which strategy is best for you business.
Keyword planners help you choose the keywords that will be used in your campaigns. It also shows you how much competition there is for certain keywords, helping you decide whether or not to spend money bidding on them.
Ads Preferences Manager allows you to modify settings like the maximum number impressions per day, and the minimum cost of each click.
Analytics allows to track your ads' performance and compare it with other campaigns. You can also view reports comparing the performance of your ads with others.