KFI-AM is a popular radio station in Los Angeles, CA. It broadcasts at 6:40 AM. The signal is heard in most of west North America, including Arizona & Nevada. During the day, it's a news and talk format. In the evening it is a top 40 radio station. Aside from the local program, KFI supplies shows to national syndication.
KFI was Los Angeles Dodgers' primary station in 1960s. KFI aired every Dodgers match throughout the 1970s. KFI was the main source of war information in Los Angeles during World War II. It also carried NBC's weekend broadcast service.
KFI began playing adult Top 40 music in mid-1970s. Popular disk jockeys interspersed with aggressive local sports coverage. Dave Diamond was evening host. Bob Shannon survived and became a film acting coach in Los Angeles.
"The Swingin' Years" was a nationally syndicated show for 25 years. It was hosted by Chuck Cecil from 1956 to the 1970s. It aired previously on KFI, before it moved to KKJZ at Long Beach.
During the late 1970s, KFI went from a top forty format to a news and talk station. Scott Ellsworth's "Scott's Place" program featured jazz music. Ted Rall as well Charlie Fox were the other hosts.
Lohman & Barkley was a morning duo. They also did live call-in shows. Casey Bartholomew, a board operator, wrote many "updates" that were very popular. Tim Kelly contributed to Bill Handel Program.
KFI is also an innovator in the Emergency Alert System in the Western U.S. It supplies play-byplay broadcasts of live events to other stations in Southwest. Its transmitter location is in La Mirada California. It turned off HD signals on August 12, 2015.
KFI offers an iHeartRadio internet streaming service. There are two local shows, one of which is a national syndicated talk show. All the hosts are Southern California residents. Some of the radio's most famous personalities have appeared on the station.
KFI's lineup changed a lot over the past ten years. Many of the stations' old hosts have moved on. Others have returned. Neil Saavedra now serves as the marketing director. Mike Nolan is now the marketing director.
KFI has also added programs. Mike Nolan, a subject matter expert on aviation topics, was back on air after a long hiatus. He is also the host for the Jesus Christ Show Sundays.
On the day of KFI's 50th anniversary, it featured interviews with former NBC Radio personalities. Ev Kelly and Tim, as well as Mark Thompson from the "Swingin’ Years", were among the guests. Tom Leykis, a host of a politically-oriented "combatradio" program, was among the guests. Dave Hull was a host of a weekly talk-show and joined the list in 2013.
KFI's 50th Anniversary celebration was held at a radio station in Burbank, CA. KFI was purchased by Cox Broadcasting for $15 million. This was the biggest ever payment for a radio station.
FAQ
What is branding?
Branding is a way to communicate who and what you are. It is how you make people recall you when they hear you name.
Branding is about creating a unique identity that distinguishes your company. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.
Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. Customers feel confident in choosing your products to those of their competitors.
Apple is a good example of a company that has a strong brand. Apple is a globally recognized brand because of its beautiful design, high-quality product lines, and friendly customer service.
Apple's brand has become synonymous with technology. People think of Apple whenever they see a computer or smartphone.
You should think about creating a brand if you are considering starting a business. This will give your business a personality and face.
What do you need to know about television advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also quite expensive. However, it can be powerful if you use the device correctly.
Although there are many kinds of TV ads to choose from, all share the same characteristics. When planning any TV ad, the first thing you should do is ensure that it fits within its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message must be consistent throughout the campaign.
It is important to remember that ads are best aired during prime-time. This is because TV viewers often relax while in front of the screen. You want them to be relaxed enough to focus on your words.
Don't assume that just because you have lots of money, you will achieve great results. In fact, the opposite may be true. According to a University of California study, commercials that aired on popular TV shows had lower sales than those that aired on unpopular programs. If you spend a lot of money advertising on TV, make sure it's done right.
How do I choose my target market?
Start with yourself and those close to you. If you don't know where to begin, ask yourself, "who am I trying to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What problems do they deal with daily? Who are my top-ranking people? You can find them online.
Start at the beginning of your business. What motivated you to start your business? How did you solve the problem?
These questions will enable you to identify your ideal client. These answers will help you understand your ideal clients and what motivates them to buy from you.
Look at your competitors' sites and social media pages for clues as to who they cater.
Once you have identified the target customers, it is time to decide what channel(s) you want to use to reach them. You might, for example, create a website to target home buyers if you offer services to real-estate agents.
If you provide software to small businesses, you could develop a blog targeting those companies' owners.
A Facebook page for teens could be set up if you are a clothing seller. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
The point here is that there are many ways to get your message across.
What is the best way to advertise in print?
Print advertising is a good medium to communicate effectively with consumers. Print advertising is used by many companies to promote their products and services. Its main purpose is to grab the attention of consumers.
Print ads are usually one-page long. They contain text, images, logos, and any other graphics. These ads may include sound, animation and video as well as hyperlinks.
The following categories are the most common types of print advertisements:
1. Brochures – These are large format printed pieces that are intended to draw people into stores. They are often filled with colorful images and catchy designs.
2. Catalogues: These are smaller versions or brochures. These are often sent to customers who have asked for information on particular items.
3. Flyers - These small pieces of paper are distributed at events like fairs and concerts. Flyers can be handed out at retail outlets for a small fee, but are generally free.
4. Posters - These flyers can be larger than the ones you see on the flyer. These flyers can be displayed on buildings, fences and walls. They are usually made using computer software programs, which is designed to draw the eye of passersby.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper Ads - These are placed in newspapers and magazines. They can be quite lengthy and often include text as well as images.
What is affiliate Marketing?
Affiliate marketing is an online model that allows you to earn commissions for referring customers to other websites. The product owner pays you for each person who buys from you.
Referrals are the foundation of affiliate marketing. For people to purchase from your site, they don't need anything extra. You just need to refer them to our website.
You can make money without doing any hard selling at all. Selling is as easy as buying.
An affiliate account can be created in minutes.
You will get more commission if you refer more people.
There are 2 types of affiliates.
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Affiliates who have their own websites
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Affiliates who work in companies that offer products or services.
Is there any way to get free traffic?
Refers to traffic that comes from organic search results, without the need for advertising. This type of traffic is called natural or organic traffic. There are many ways to get free traffic, such as article marketing, social media marketing, blogging, etc.
Article Marketing is an excellent way to generate free traffic. The CPC is usually very cheap compared to paid ads. Content marketing is also known by the term article marketing.
Social Media Marketing - Social media sites like Facebook, Twitter, and LinkedIn allow you to promote your business through advertising. These platforms are great for sharing updates, sharing photos, and building relationships with potential clients. Many businesses opt to purchase ad space on social networks because they want to reach a larger audience for a more affordable price.
Blogging – Blogging is another way to get free traffic. Writing quality content that people like reading will help you attract visitors. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing – Although email marketing was around long before the internet, it's still one of most effective ways to drive website traffic. Email marketing is an effective strategy to grow your subscribers and eventually sell things.
What is an advertising buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers are charged for the time their message will appear.
They do not always look for the best ads, but are looking for the most effective to reach their target audience.
An advertiser might have details about potential customers, including their age, gender and income.
The advertiser can use this data to determine which medium will work best for them. They may decide that direct mail works better with older people.
Advertisers also consider the competition. Advertisers will look at the competition to see if similar businesses are nearby.
Advertisers also need to consider their budget size and how long they will spend it before it expires.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
External Links
How To
How to run paid ads
Paid advertisement is any marketing activity in the form of advertising where money is paid. Paid advertising can include purchasing ad space on websites or placing ads in magazines or newspapers. You could also pay someone to promote your company online. You can also pay for paid advertising through email marketing, social media, display advertising and search engine optimization (SEO), as well as mobile app promotion and influencer marketing.
It is important to understand the costs of your campaign as well as the results you are expecting. You should also consider the return on investment (ROI).
Before starting a paid advertising campaign, you first need to determine if your product or service has potential customers who would benefit from your products or services. If you don't know where to start, try free advertising such as posting flyers around your area, making announcements at school or sharing your message via social networking sites.
Once you've identified your target audience, the best way of reaching them is determined. For example, if you sell organic food, you may want to advertise in local newspaper classifieds. If you sell cosmetics, advertising on television or radio might be a better option.
After you have determined who you want, you need to figure out how much money you can afford. There are several methods you can use to calculate your spending budget. Another way is to divide your total budget into daily and weekly, monthly, quarter-yearly, quarterly, or annual amounts. A spreadsheet program is another option.