KTRH, a radio station that specializes both in news and talk is a great choice. KTRH is a Houston-based station that has been a mainstay in the Houston community for decades. The station's slogan is "Houston's News, Weather and Traffic Station." It's been the home of numerous celebrities in broadcasting, including Dan Rather and Jim Nantz. The station now airs several syndicated talkers.
In the past, KTRH has been affiliated with several major corporations and organizations. It's been a CBS Radio News station, an ABC News Radio station, and it is now a Fox News Radio station. Dan Rather, Jim Nantz, and many other celebrity reporters have called it home. Currently, the station belongs to iHeartMedia, Inc., and is associated with the Weather Channel.
The station is a 24-hour news and talk station with a total of 50,000 watts. The station is primarily based in Houston, but it provides secondary coverage to the areas of southwestern Louisiana, Southeast Texas, and parts of New Orleans. This station is also a primary entry point to South Texas Emergency Alert System.
KTRH's slogan reads "Houston’s news, weather, and traffic station". The station's website has many statistics and other interesting facts. The station also hosts many other talk and news shows, including "Houston’s morning news", which airs at 5 AM. Jasons Jukebox can be seen on Tuesdays, and All Request Lunch Hour can be seen on Tuesdays and Wednesdays. The Clay Travis and Buck Sexton shows are two other programs. Another example is the "This Morning, America's First News with Gordon Deal" program, which airs through KPRC.
The station uses an directional pattern that focuses its signal on the Golden Triangle region of Houston. The station's signal shifts between a clear channel at night and a directional pattern during the day. When the station switched to a rock format in the 1970s, it experimented with progressive rock music programs. Today, the station is a well-respected radio station.
As far as the KTRH 740-AM's most popular show goes, it's not the "Houston's morning news." It is, however, the "This Morning," America's first news with Gordon Deal. This is true if you consider that it was a good idea broadcasting this on an AM radio station. KTRH is a popular station with many listeners so advertisers have the chance to make a mark on the station by running sponsored ads.
KTRH's programming options include the Michael Berry Show; Clay Travis and Buck Sexton Show; and the "All Request Lunch Hour." You can also advertise on KTRH's webcast, which is one of the many perks to being a station. This is an opportunity to reach the thousands of people who tune in to KTRH webcasts. You can also get help from a third party buyer to aid you in your advertising campaign.
FAQ
How much does it cost to advertise on social media?
It is important to know that advertising on social media platforms is not free if you decide to do this route. You'll be charged monthly according to how long you spend on each platform.
Facebook - $0.10 for 1,000 impressions
Twitter - $0.20/1000 impressions (if applicable)
If you send invitations, Linkedin: $0.30 per 1,000 impressions
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 per 1,000 impressions ($0.40 per user)
YouTube – $0.25 per 1000 views
Tumblr Text Posts - $0.15 Per 1,000 Impressions
Pinterest - $0.05 per 1,000 impressions per month
Google+ - $0.15 to $0.0.20 per 1,000,000 impressions
Tumblr: $0.15-$.20 per 100,000 impressions
Vimeo - $0.20-$0.25 per 10,000 impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20- $0.25 for 1000 diggs
Reddit - $0.20 - $0.0.25 per 1000 Comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
Why should you use social media to promote your business?
Social Media Marketing allows you to reach customers right where they are, via social networks like Facebook, Twitter, LinkedIn and YouTube. You can also target certain groups on these networks with keywords.
Because this advertising method costs less online than traditional methods, it's more cost-effective. It allows you build strong relationships between your potential and existing clients.
It's simple to begin using social media to promote a business. All you need to get started with social media is a smartphone or a computer, and an internet connection.
What is an advertisement buyer?
Advertisers buy advertising space on television, radio, and print media.
An advertiser pays for the time they want their message to appear.
They don't necessarily look for the best advertisement, but instead seek out the most effective way to reach their target market.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
This information can be used by advertisers to decide which media works best for them. Direct mail might be more effective with older customers, for example.
Advertisers also evaluate the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
In addition, advertisers consider the size of their budget and the amount of time they have to spend their money before it expires.
What are the basics of print advertising?
Print advertising is a great medium to communicate with customers. Many companies use print advertising to promote their products. The goal is to get the consumer's attention.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
The main types of print advertisements are classified as follows:
1. Brochures - Large format printed brochures are used to draw people in to stores. Brochures often feature eye-catching designs and colorful photos.
2. Catalogues- These are smaller versions and variants of brochures. These are usually sent to customers who request information about specific items.
3. Flyers - These are small pieces of paper distributed at events such as concerts and fairs. These flyers are usually free, but they must be purchased if given to retail outlets.
4. Flyers are also available in posters. They are displayed on walls, fences, and buildings. They are typically created using computer software programs that aim to attract the attention of passersby.
5. Direct mail - This refers to letters or postcards mailed directly to potential customers. These cards are sent by companies periodically to remind their customers about their company.
6. Newspaper Ads – These are ads that appear in newspapers or magazines. They are usually quite long and contain both text and images.
What is an ad campaign?
Advertising campaigns are a series or advertisements that promote a product. It may also refer to the entire production of such ads.
The term "ad" comes from the Latin word for "to sell." The first known use was by Marcus Terentius Varro (116-27 BC), who used it as a verb meaning "to make a sale."
Advertising campaigns are typically done by large agencies and companies. These campaigns may include many media types such as print, television, radio and the internet.
Advertising campaigns can last up to six months and have specific goals. Advertising campaigns can have different goals. Some are focused on increasing sales while others generate awareness.
Is it possible for traffic to be free?
The traffic that is free comes from organic search results and does not require you to pay for ads. This type of traffic is called natural or organic traffic. There are many ways you can get free traffic.
Article Marketing is an excellent way to generate free traffic. The CPC is usually very cheap compared to paid ads. Article marketing is also called content marketing.
Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These platforms allow you to share updates, photos, and establish relationships with potential customers. Many businesses choose to buy ad space in social media because they want a wider reach at a reduced price.
Blogging – Another way to generate traffic for free is to blog. Quality content that is enjoyable to read will attract people. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing – Email marketing has been around ever since the dawn of the Internet. However, it remains one of your best methods to drive traffic to you website. Sending emails regularly is a good strategy to grow your list of subscribers and eventually sell them something.
What do you need to know about radio advertising?
You should understand how the different types of media affect each other. Remember that media can complement each other and are not necessarily competitive.
Radio is best utilized as an extension to TV advertising. Radio complements television advertising by reinforcing key messages or providing additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are generally shorter and less expensive.
Statistics
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
External Links
How To
How to advertise on Facebook
Facebook is a very popular social media platform. Facebook is used daily by approximately 1 billion people every month. Facebook is therefore one of largest companies worldwide. Facebook's unique features, such as video calls, chat and games, are the main reason for its popularity. Facebook accounts allow users to share photos, comments, send messages, play video games, and watch videos. Facebook also allows businesses and individuals to promote their products through advertisements. Advertisements can be text ads, banner ads or sponsored stories.
There are two main ways to advertise on Facebook. One way is to pay for advertising. Another way is to use free methods. Below, we will show you how to do both of these things.
How to advertise on Facebook using paid options
Paid advertising on Facebook is done by paying Facebook directly for each impression. You can either pay monthly or annually. Facebook offers various forms of paid advertising. These include:
Text ads – These are the same as regular text ads. Text ads appear above or under the feed, instead of next to newsfeed items.
Banner ads are large rectangular images that take up a whole screen page. They typically advertise an offer, or a product.
Promoted Posts - Similar to regular posts, they appear at the top of the newsfeed. Promoted posts are often used by businesses to promote their products.
Sponsored Stories - These are short stories with relevant content that appear at the top of users' feeds. They are paid by brands and businesses who want to reach new customers.
Advertising with free options
Facebook offers free advertising. It uses the same methods as regular Facebook. These include Text ads as well as Banner ads, Promoted Posts and Sponsored Stories.
However, unlike regular Facebook, you cannot create a custom audience when doing free advertising. You cannot target people based upon their gender, age, location, language or interests.
How to advertise on Facebook
Signing up for an account is the first step to advertising on Facebook. Then you will be able to access all the tools available. To set up your account, follow the steps below:
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Click "Create New Ad Set"
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Set your ad by entering a name
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Select the type you'd like to advertise (text, image, or video).
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Select which locations are you interested in.
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The budget amount should be established.
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If you use Facebook Audience Network select it from drop-down menu.
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Click "Next Step"
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Click "Review and Continue".
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You can review your selections before you click "Continue".
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Provide any additional details.
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Click "Save All Changes"
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Do not start your campaign until the expiration date of your ad campaign.
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When your campaign is complete, click "View Ad Statistics."
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Check the results of your campaign.
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Keep repeating steps 13-16 till you find the best setting for your business.
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Advertise today!