
WSB is one of Atlanta’s commercial AM radio stations. It is the flagship station for the Cox Media Group, which is also responsible for the local NBC and ABC television networks. Since the 1940s, WSB was the home of the "Atlanta Braves," the name of the local Major League Baseball player, and the University of Georgia Bulldogs Radio Network. WSB began as a separate entity in the early years with simple listening and popular music formats. It eventually evolved into a full-service broadcaster.
In the 1920s, a second entertainment wavelength was set aside by the Department of Commerce for local broadcasters. The NBC radio network's "Red Network" featured a variety of radio shows, dramas, sports and news. Although WSB was not a part of this network, the station was the aforementioned NBC's first official television affiliate.
Although the WSB has many notable accomplishments, it is hard to ignore the fact that NBC's red network was among the most innovative and successful networks in the country. The three-tone NBC chimes that WSB is famous for are one of its most important and earliest. These chimes were first heard in Atlanta and had the greatest influence on the success of NBC's flagship television channel. Another notable fact is that WSB carried the first television news program that was "statewide", something that no other local television station had done. Wright Bryan, who was the first war correspondent to cover the D-Day invasion, is another notable WSB alum. Russ Spooner was the first WSB morning host.
WSB's list gimmicks include a wacky nickname and a slew TV-related accolades. WSB, for instance, has the distinction of being the second oldest television station south-west of Washington, D.C., along with the second-oldest signer on the air in Atlanta. WSB-TV first aired on Channel 8 in September 1948. When Cox acquired WSB in 1980, the television station swung to Channel 2 and switched networks with WXIA-TV. The Atlanta Hawks joined the fray as a 1995 addition to WSB's roster. This was WSB’s second major coup.

FAQ
What do you need information about print advertising
Print advertising is a great medium to communicate with customers. Many companies use it to promote products and services. The main goal is to catch the attention and buy from the consumer.
Print ads are usually one page in length and can include text, images and logos. They can also include sound and animation as well video and hyperlinks.
These are the main types of print ads:
1. Brochures - These are large format printed pieces designed to attract people into stores. They are often filled with colorful images and catchy designs.
2. Catalogues are smaller versions than brochures. These are typically sent to customers who ask for specific information.
3. Flyers - These small pieces of paper are distributed at events like fairs and concerts. They can be given at retail outlets but must be paid for.
4. Posters - These flyers can be larger than the ones you see on the flyer. They are often displayed on walls, fences, or buildings. They are usually created using computer software programs designed to catch passersby's attention.
5. Direct mail - This refers to letters or postcards mailed directly to potential customers. These are sent out by companies to remind customers about their business.
6. Newspaper Ads - These advertisements are found in newspapers and magazines. They are usually quite long and contain both text and images.
How do I choose my target audience?
Begin with you and your closest friends. If you don’t know where or how to start, ask yourself "Whom are I trying to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What problems do they have to deal with every day? What are their top talents? They hang out online.
Return to the beginning. What was your motivation for starting? What was your problem and how did it solve?
These answers will allow you to determine who your ideal customers are. You'll also learn more about what makes them tick and why they buy from you.
It is also possible to look at the websites and social networks pages of your competitors to get insight into who they cater.
Once you have identified the target customers, it is time to decide what channel(s) you want to use to reach them. You might, for example, create a website to target home buyers if you offer services to real-estate agents.
If you provide software to small businesses, you could develop a blog targeting those companies' owners.
You could also create a Facebook account for teens if you sell clothing. If you own a restaurant, you can set up a twitter account to provide information for parents searching for child-friendly options.
The point here is that there are many ways to get your message across.
Advertising: What is it?
Advertising is an art. Advertising isn't just about selling products. It's about building emotional connections between brands and people.
Advertising is about sharing stories and using images for ideas.
It is important to communicate clearly and persuasively. Your target market should be able to relate to the story you tell.
Advertising is thus different from other forms, such public speaking, writing, and presentations.
A successful ad campaign is a way to establish a brand identity.
This is how to be remembered. You are someone people remember.
Is it possible for traffic to be free?
Free traffic refers to traffic which comes directly from organic search results. This type of traffic is known as organic traffic or natural traffic. There are many ways to get free traffic, such as article marketing, social media marketing, blogging, etc.
Article marketing is one of the most effective ways to get free traffic. This is because it has a very low cost per click (CPC). Paying for ads is often more expensive than CPC. Article marketing can also be referred to content marketing.
Social Media Marketing - Social media sites like Facebook, Twitter, and LinkedIn allow you to promote your business through advertising. You can use these platforms to post updates, share photos and build relationships with people who may become potential customers. Many businesses opt to purchase ad space on social networks because they want to reach a larger audience for a more affordable price.
Blogging – Blogging is another way to get free traffic. Quality content that is enjoyable to read will attract people. After you attract visitors to your blog, you can make money by selling products or other services.
Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. You can grow your list and eventually sell to subscribers by sending them emails frequently.
What is an ad-campaign?
Advertising campaign refers to a series of advertisements intended to promote a product. It may also refer to the entire production of such ads.
The Latin word for selling is "ad." Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".
Advertising campaigns are typically done by large agencies and companies. Advertising campaigns can involve many media types, such as television, radio, print, and the internet.
Advertising campaigns typically last for several months and have specific goals. Advertising campaigns can have different goals. Some are focused on increasing sales while others generate awareness.
What are the basics of internet advertising?
Internet advertising is an integral part of any business strategy. It helps companies reach potential customers at a low cost. There are many options for internet advertising. Some are free and some require payment.
There are also several ways to advertise on the internet, including banner ads, pop-up ads, search engine optimization (SEO), pay-per-click (PPC) advertisements, social media marketing, e-mail marketing, and mobile marketing. Each method has its pros and cons.
Radio advertising: What are your options?
Understanding the interactions between different media is essential. The most important thing to remember is that all forms of media are complementary rather than competitive.
Radio advertising can be extended to television. It can reinforce key messages and provide additional information.
Radio listeners may find TV commercials too long. Radio ads are typically shorter and less costly.
Statistics
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
External Links
How To
How to Make Sponsored Ads On Facebook
Facebook has quickly become one the most widely used social networking platforms. The global population is 1.79 billion. This number continues to grow every day.
Facebook is completely free. However, you will need to pay to reach your target audience. Paid advertising options include promoted posts and banners.
Log in to an existing app, if you already own one. Or click "Create New App." Next, follow these steps.
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Click "Add Platform", under the Apps section.
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Click on "Advertising" and then click Continue.
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Complete the form and send it in.
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After approval, you will be issued a Client ID as well as a Secret Key. You will need to copy them.
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Then, copy the keys into the appropriate areas.
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Enter the campaign name, then choose the currency.
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Click "Start Campaign".
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Follow the instructions until you see the first banner. Next, copy the URL to return to your Facebook Page.
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Paste your code in the box provided by Facebook.
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Click on "Save Changes"
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Your ad should now be live!
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Repeat steps 10-12 to create each additional banner.
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Click "Continue" when you're done.
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Finish the last step to create your ad-group.
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After you are done, click "View All Ads" and see all your campaigns.
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To delete any ads click on the "Remove Ads” button next to each individual ad.
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If your campaign is not producing results, make sure you have followed the instructions.
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You can check the date range for your campaign.
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It is important to budget properly.
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Save your changes.
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Before you click "Submit", please review the settings.
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Wait for your ads to appear on your timeline.
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Congratulations for a job done well!
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Let's now examine some tips to help improve your results.