WSB (750 kHz), one of Atlanta's AM radio stations, is a commercial station. It is the flagship station for the Cox Media Group, which is also responsible for the local NBC and ABC television networks. Since the 1940s WSB had been the home of both the "Atlanta Braves", a local Major League Baseball team, as also the University of Georgia Bulldogs Radio Network. WSB began as a separate entity in the early years with simple listening and popular music formats. It eventually evolved into a full-service broadcaster.
In the 1920s, the Department of Commerce established a second entertainment channel to local broadcasters. The "Red Network", a NBC radio channel, offered a variety in radio programming, including dramas, news, sports, and news. Although WSB was not a part of this network, the station was the aforementioned NBC's first official television affiliate.
WSB's list of notable feats is long, but it's hard to deny the aforementioned NBC's red network was one of the most innovative and successful in the country. One of the most prominent and earliest examples is the WSB trademark three-tone NBC chimes. This was the first time such chimes had been heard in Atlanta. It may also have had the biggest influence on the popularity and growth of NBC's flagship television station. Notable also is the fact that WSB had the first "statewide TV news" program. This is something that no other local station has done. Wright Bryan was the first war correspondent on D-Day to report on it. Russ Spooner is the first WSB Morning Show host.
WSB's list gimmicks include a wacky nickname and a slew TV-related accolades. WSB, for instance, has the distinction of being the second oldest television station south-west of Washington, D.C., along with the second-oldest signer on the air in Atlanta. WSB-TV aired first on Channel 8 September 1948. When Cox purchased WSB in 1980 it moved to Channel 2 before switching networks with WXIA TV. WSB's other major coup was the acquisition of the Atlanta Hawks, who joined the fray in 1995.
FAQ
What is advertising?
Advertising is an art. It's more than just selling products. It's about creating emotional connections between people and brands.
Advertising is about storytelling and using images to communicate ideas.
It is important to communicate clearly and persuasively. Your target market should be able to relate to the story you tell.
Advertising is therefore distinct from other forms communication such as writing and public speaking.
You are building a brand identity when you run a successful advertising campaign.
This is how you are memorable. People want to remember you.
What do you need information about print advertising
Print advertising is a great medium to communicate with customers. Many companies use it to promote products and services. The main goal is to catch the attention and buy from the consumer.
Print ads are usually one page in length and can include text, images and logos. They can also include sound and animation as well video and hyperlinks.
These are the main types of print ads:
1. Brochures – These are large format printed pieces that are intended to draw people into stores. Brochures often feature eye-catching designs and colorful photos.
2. Catalogues- These are smaller versions and variants of brochures. These are typically sent to customers who ask for specific information.
3. Flyers – These are small pieces made of paper that are distributed at events, such as fairs or concerts. They can be given at retail outlets but must be paid for.
4. Flyers are also available in posters. They can be displayed on fences, walls, or buildings. They are created by computer software programs in order to grab passersby's eyes.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper Ads are placed in newspapers and magazines. They are usually quite long and contain both text and images.
What should you know about TV advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also extremely expensive. It is powerful, however, if it is used well.
There are many different types of TV ads, but they all have certain common characteristics. Planning any TV ad should start with ensuring it fits in its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should remain consistent throughout the campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because most viewers watch TV while relaxing in front of the set. You want them relaxed enough that they can focus on you words.
You don't have to be rich to achieve great results. In fact, the opposite may be true. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. Make sure you are doing it right if you're spending a lot on TV advertising.
What is an advertisement campaign?
Advertising campaign refers to a series of advertisements intended to promote a product. It can also refer entirely to the production of such ads.
The Latin word for "to Sell" gives rise to the term "ad". Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Advertising campaigns are usually done by large companies and agencies. They may involve many different media types, including print, television, radio, internet, etc.
Advertising campaigns usually last several months, and they have specific goals. Campaigns can be targeted at increasing awareness or sales, for example.
What should you know about radio advertising
You should understand how the different types of media affect each other. All media forms can be considered complementary, rather than competing.
Radio is best used to complement television advertising. It complements TV by reinforcing key messages and providing additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are generally shorter and less expensive.
Is it possible to get traffic for free?
The traffic that is free comes from organic search results and does not require you to pay for ads. This is also known as organic or natural traffic. There are many options to get free traffic like article marketing and social media marketing.
Article Marketing is one way to get free traffic. Paying ads can be more costly than CPC. Article marketing is also known as content marketing.
Social Media Marketing- You can promote your business using social media sites like Facebook and Twitter. You can use these platforms to post updates, share photos and build relationships with people who may become potential customers. Many businesses choose to buy ad space in social media because they want a wider reach at a reduced price.
Blogging-Blogging is another great way of generating free traffic. You'll attract visitors if you write quality content that people enjoy reading. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. You can grow your list and eventually sell to subscribers by sending them emails frequently.
What is advertising's basic purpose?
Advertising is more than selling products. It's about building an emotional connection with your customers.
Advertising is communicating ideas and values. Advertising is about changing people's minds and attitudes. It's about building trust.
It's all a matter of making people feel good.
But if you don't know what your customers want, you can't sell anything to them.
It is essential to first understand the needs and purchasing habits of your customer before you embark on any advertising project.
Then, you can create ads that resonate.
Statistics
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
External Links
How To
How can I advertise on Google
AdWords is Google's advertising platform where businesses can buy ads based on keywords they want to target. Set up your account first. Select a campaign name and set the budget. Choose the ad type (text or image), and add keywords. Next, you will bid for those keywords. Clicking on an ad will pay you only if it is clicked by someone who searched using one of your targeted keywords. This ensures that you are paid even if people do not buy anything.
Google offers many tools to help ensure that your ads are effective. These tools include Ads Preferences Manager Manager, Keyword Planner and Analytics. These will allow you to identify the best options for your company.
A keyword planner helps you determine which keywords to use for your campaigns. You can also see how competitive certain keywords are, which will help you decide whether to spend money bidding for them.
To change settings such as the maximum number per day or the minimum cost per Click, you can use Ads Preferences Manager
Analytics lets you track the performance of your ads and compare them to competitors. Reports can be viewed that compare your ads to others.